KRISTEN J. GOUGH - DIGITAL CONTENT LEAD, UX WRITER, FINANCIAL, HEALTHCARE AND TRAVEL WRITER
Crafting content goes way beyond creating the perfect sentence.
Or landing page copy.
Effective content revolves around aligning the strategy with the needs of the audience – all while keeping in mind the business messaging (and all the folks at legal and compliance who need to give the thumbs up too).
From 700+ page website redesigns to lead-gen emails, blog posts, promotional pages, white papers, annual reports and more, I've managed and created copy for digital and print projects big and small.